micro-influencer travel marketing roi
Tourism Marketing Allocates 200K, Drives 40% More Clicks
A $200,000 micro-influencer campaign delivered 40% more website clicks than a comparable traditional TV ad. In 2026, five Australian creators turned a modest budget into a measurable lift for regional destinations, showing that niche travel storytelling can outperform mass-media buys. Why the ROI on Micro Niche Travel Marketing Shifts