influencer marketing roi destinations

influencer marketing roi destinations

Is Micro Niche Travel the Silent ROI Killer?

Is Micro Niche Travel the Silent ROI Killer? 72% of highly engaging destination influencer campaigns failed to show a measurable impact on overnight stays, according to the 2025 Global Destination Sustainability Movement report. In my experience, micro niche travel actually boosts bookings and local revenue, proving it is a catalyst