ai video for tourism marketing
Your Influencer Strategy Is Wasting 2026 Budget
Why General Travel Influencer ROI Is Crashing When I first saw the Q3 2025 data from Skift and Kantar, the numbers were unmistakable: broad-scope influencer trips were no longer moving the needle on actual reservations. Instead of driving bookings, these trips were generating vanity metrics - impressions, likes, and follower